Loud, handmade & full of love
Love notes
Who am I?
Alwajieha is the name of my beloved grandmother. I wanted to make her name unforgettable. ❤️
My grandma knew how to enjoy life, no matter what. She always embraced her femininity, and I wanted to recreate that feeling.
I’m Salma, Alwajieha’s granddaughter.
After 7 years in a 9–5 job, I chose to embrace my creative side and build a colorful little world filled with lovely pieces for women.
Every piece is designed, cut, and stitched by me in my little room in Egypt, with lots of love and a whole lot of heart.
I hope my creations make your everyday feel a little brighter.
Returns, the honest way
the 15-minute rule
- your order knocks on your door
- the courier waits at the door — 15 whole minutes, all yours
- try it on, twirl, check every stitch
- love it? keep it — that’s the happy ending
- not feeling it? hand it right back, no hard feelings
- once the courier waves goodbye, the piece is officially yours — no returns after that
fair? fair. — Salma x